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Cases / InfinitI
CLIENT
Objectives
Our solution
🔥 the results

CLIENT

Luxury vehicle division of the Japanese automaker Nissan

OBJECTIVES

To present a new car at the launch of the luxury car company’s latest branch and to devise and execute an entire promotional campaign.

OUR SOLUTION

01

We curated a marketing campaign including an offline event presentation with the theme of an “Intellectual Club". This included developing an event scenario with  engaging activities, offering tasting drinks, featuring molecular cuisine, and of course test driving the new cars. Additionally, we invited British musician and composer Stephen Ridley to boost the atmosphere.

02

Careful design was employed for the event's visuals to align with the company's status and values.

03

Numerous local media sources were attracted and invited to cover the event, and also a press-release was sent to a variety of media outlets.

04

Additionally, we implemented a cross-promo campaign with partners such as private banking, membership clubs, and luxury wine-tasting clubs to blend clients and expose opportunities.

05

At the event we shoot a lot of content - both video and photos - that were made to promote the event online and use for digital marketing campaigns as evergreen content, and promote the brand across participant’s socials organically.

🔥 THE RESULTS

01

The event’s concept attracted new customers, increased the loyalty of existing ones, and bettered the communication between employees and customers.

02

Numerous media outlets covered the event, boosting the company's visibility online.

03

The visual design effectively demonstrated the prestigious status of the company and established a clear idea of the brand for potential customers and partners.

04

Company’s representatives shared that they got the boost in inquiries for test drives and ordering cars within 2 weeks after the event.