CLIENT
Cinemood specializes in developing portable mini-cinema projectors that can project content on any surface.
These projectors come equipped with a rechargeable battery, Wi-Fi and Bluetooth capabilities, built-in speakers, AUX connectivity, internal memory, and mobile device screen mirroring functionality. Users can enjoy a curated collection of movies, cartoons, audio stories, and digital books with these devices.
OBJECTIVES
01
Improve the performance of paid traffic by creating valuable content for Instagram.
02
Increase the percentage of organic sales originating directly from the Instagram page.
03
Grow the number of followers and interactions with content.
04
Enhance PR and influencers collaborations
OUR SOLUTION
01
New features such as Highlights, Reels, Guides, and Categories were integrated into the Instagram page.
We’ve added a new category «Psychology of Cartoons,» where a psychologist has put together a collection of cartoons that have a positive impact on kids’ mental well-being. The educational content also included a product advertisement, showcasing that with our cube, kids can watch cartoons without the harmful effects of blue light radiation.
To represent Cinemood’s identity and structure information for new followers and those coming from paid ads, a «Highlights» section was introduced.
02
A Pitch-Content-Trust-Remind (PCTR) loop funnel was created to generate new leads.
03
Situational and viral content was woven into the strategy to enhance subscriber engagement and boost brand sales.
We organized a series of posts in the style of the Christmas Advent calendar, where daily secret promo codes were revealed on the page.These codes provided gifts with each purchase, resulting in a substantial increase in sales before Christmas.
04
We engaged with our followers through stories, featuring surveys, quizzes, and interactive collections, effectively increasing visibility and organic reach.
05
To draw in new subscribers who are interested in our product, we employed Instagram advertising and partnered with influencers.
🔥 THE RESULTS
01
We achieved a significant increase in participation in the charity Gala promoted on the account, showcasing a tangible impact on the Foundation's mission and community engagement.
🔥 THE RESULTS
01
We achieved a significant increase in participation in the charity Gala promoted on the account, showcasing a tangible impact on the Foundation's mission and community engagement.
Profile-driven sales by
55%
Sales from Instagram, IG influencers, and affiliates by
251%
02
The campaign resulted in remarkable growth in the number of followers on our Instagram page.
New followers that we gained in one year:
42.2K
Monthly content interactions increased by
19 times
This heightened level of engagement demonstrates that the campaign successfully connected with the audience and encouraged them to actively participate with the content.
03
Our content strategy successfully enhanced PR efforts and strengthened collaborations with influencers who have over 1 million of followers. These collaborations contributed to building a stronger brand presence and credibility in the market.
CLIENT FEEDBACK
The MValley team is knowledgeable and fully committed, consistently meeting our needs and supporting our ideas and initiatives.
Sasha and the entire MValley team have become invaluable partners in our journey to increase brand awareness and drive new sales.”