CLIENT
Gabrielle’s Angel Foundation for Cancer Research is a non-profit that funds some of the brightest scientists discovering new ways to treat leukemia, lymphoma, and related blood cancers.
OBJECTIVES
01
Make the account appealing to event sponsors who require visibility on the account.
02
Increase the number of followers and charity events participation.
OUR SOLUTION
01
We completely rebranded the Instagram page
We created a “Highlights” section that features event sponsors, press coverage, and memorable event photos.
We redesigned their Instagram feed to have a more visually appealing look.
02
Our content strategists diversified the content to build trust and confidence in the foundation's activities.
03
We interacted with followers through “Stories” to boost organic reach and attention for the account.
04
Our account manager contacted sponsors and collaborated with them to create posts that met their expectations and motivated them to become more involved with the Foundation.
Post for Tr3sChicon Tequila
05
We revamped our approach to creating reels and incorporated new trends into the account.
Our team introduced storytelling elements and added shareable posts and stories about individuals and brands supporting the Charity Foundation. As a result of these efforts, we saw an increase in shares and tags because people started reposting content about themselves.
🔥 THE RESULTS
01
We achieved a significant increase in participation in the charity Gala promoted on the account, showcasing a tangible impact on the Foundation's mission and community engagement.
02
With the implementation of a new content strategy that included interactive Stories and shareable posts, within a year we increased
Followers
to
4 000
Content Interactions by
890%
The account
Reach by
315%
Stories
Reach by
213%
Link Clicks to the official website by
750%
03
Our team successfully managed relationships with a significant number of event sponsors who were eager to gain visibility on the account. This was achieved through compelling content and effective promotion strategies.
CLIENT FEEDBACK
Gabriell’s angels foundation
“We’d like to thank MValley for helping us with managing our Instagram account while we’re 100% busy with preparing for the YPC Gala Event.
Agency founder Sasha is also a member of our young professionals committee.”