CLIENT
Groom it is the first mobile platform app founded in 2016, connecting pet owners with groomers. Groomit offers a marketplace of pet stylists and groomers that pet owners can connect with for a variety of services, including haircuts, shampoos, nail clippings, and ear cleanings.
OBJECTIVES
01
Increase brand awareness in states where the company operates.
02
Boost the number of booked grooming appointments.
03
Attract new groomers to register on the platform.
OUR SOLUTION
01
We revamped the Instagram page
The Instagram page was revamped to match the client’s brandbook, with the addition of unique designs and illustrations tailored to the account.
To represent Groomit’s identity and structure information for new followers and those coming from paid ads, a «Highlights» section was introduced.
02
A diverse content strategy was developed to foster engagement and build trust.
This strategy included before-and-after cases, groomer success stories, and edutainment content.
03
Engaging Reels were produced weekly to organically connect with a relevant audience.
Our team built a story behind the brand by creating videos with people. The most successful content pieces were the series about the founders and their stories of why they created the company and why it’s important for them, as pet owners, to ensure their fur babies are groomed safely.
We also had successful content with groomer interviews, where they speak about themselves, explain how they chose their path, and share how their love for animals allowed them to be successful in what they do.
04
Interactive mechanics like polls, quizzes, and Q&A sessions were employed in Stories
to engage with followers, enhance account visibility, and increase organic reach. We closely monitored interactions on Stories to ensure that the content we produced was relevant to the audience.
05
Two giveaways were hosted on the Groomit page, featuring prizes beneficial for pet owners. This led to a notable 25% increase in Reach.
06
We used user-generated content:
shared reviews and content from our followers on our page when they tagged us, and made posts in collaboration with dog Instagram accounts.
Collaborations with dog Instagram accounts
07
Our video about Groomit Van was noticed by the Mercedes-Benz Vans social media team
and posted on Mercedes’s Instagram page as a collaborative reel, resulting in 3k views and raising brand awareness.
08
Leveraging the power of memes, our team curated, edited, and shared the most relevant and trending ones daily to ensure the account remained current and resonated with the audience.
🔥 THE RESULTS
01
Our viral Reels boosted the account's
Monthly Reach by
7 350%
Link Clicks by
1 380%
Overall account performance by
1 840%
02
The new content strategy scaled
The Content Interactions by
900%
Saves by
2 110%
This heightened level of engagement demonstrates that the campaign successfully connected with the audience and encouraged them to actively participate with the content.
03
We were able to collect high-quality UGC that can be used in branded social media channels.
CLIENT FEEDBACK
The MValley team is knowledgeable and they are fully committed to our needs and goals.
Sasha and her entire team have become invaluable partners for Groomit, creating our brand's voice on social media and executing ideas and initiatives to meet our sales goals.”
MValley helped us to increase our social media presence & doubled our engagement rate!”