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Cases / HomeFi

CLIENT

HomeFi is a smart, portable wireless internet router designed for on-the-go use. It ensures safe and secure internet with a strong signal access all across the US, even in rural areas.

OBJECTIVES

01

Increase sales growth by increasing the performance of paid traffic via Meta by creating valuable content for Instagram.

02

Increase brand awareness and customer engagement.

OUR SOLUTION

01

Our team analyzed and optimized existing Instagram content, ensuring that it resonated with the target audience.

We modified the unique design for posts, stories, and reels, which imparts a sense of trust and stability to potential customers.

After
Before

We applied this design everywhere, from highlights to reel covers, which helped the account look professional and sustainable.

02

Based on benchmark analysis, our strategists started designing edutainment carousel posts.

These not only attracted more followers but also contributed to the company’s sales growth. Our carousels educate people on using the internet safely, avoiding data theft, and other useful information on the topic.

The history of voice assistants

03

Our content creators organized monthly photo and video shoots, collaborating with UGC models to cover various usage scenarios.

They consistently produced engaging reels based on trending topics, showcasing the router in different situations when it’s most needed, including various cities, rural areas, and RV parks. These locations are where customers can benefit most from the product. Additionally, we collected and showcased customer testimonials, providing authentic proof of the company’s value to potential customers.

🔥 THE RESULTS

01

Our team significantly expanded the monthly reach and content interactions, leading to improved sales conversion. 

02

In just 5 months the account successfully gained

4 000

new followers,

growing from 1,075 to 5,081

02

The visual aesthetics of the Instagram feed have been enhanced to provide a more engaging and visually appealing experience for users.