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Cases / Healbe
CLIENT
Objectives
Our solution
🔥 the results

CLIENT

Healbe, a Silicon Valley-based startup that developed the most advanced A.I.-infused, calorie-counting biometric device of 2019.

OBJECTIVES

Organize and create content that effectively presents and highlights the product at CES 2019.

OUR SOLUTION

01

Research was conducted on the target audience, and advertising campaigns were analyzed. Utilizing this data, a media book was crafted, and a PR strategy was devised.

02

An advertising campaign based on user experience was orchestrated. Negotiations were made with a nutrition consultant from California to test the product in close collaboration with the company's team. Following this, a video was filmed featuring her positive feedback, along with a series of videos featuring client feedback, integrated into the company's social media strategy.

03

Informational and promotional content was developed to convey the product's uniqueness and innovation, enabling CES committee members to grasp its essence without physically trying the product.

🔥 THE RESULTS

01

Our creation of a media book and successful PR strategy resulted in the company gaining over 70+ media mentions and receiving 250+ relevant emails. In addition, our analysis led to a fourfold reduction in the Cost Per Sale indicator.

250+

relevant emails

70+

media mentions

02

The series of promotional videos achieved

over

100,000

views

03

Healbe's GoBe2 Nutritionist Cabinet was also selected as an innovation awards honoree without a test by the committee, only based on content that was created by our team.